Choosing a more relevant, higher volume keyword could give you better results compared to its other semantic or related keywords. Only then will it make the effort of optimizing your page worthwhile.īut more importantly, two similar keywords often have different search volumes, trends, and competition levels. Keywords that you choose to use should be those that your target audience is searching.
Search volume and trends for the keyword “vacation home” on KeywordTool.ioįor example, if you are in the business of leasing out vacation homes, your content may contain the focus keyword “ vacation home.” But without proper keyword research, the keyword used might be “ vacation house.” Search volume and trends for the keyword “vacation home” on KeywordTool.ioĪlthough it’s still a technically correct term, there may be a mismatch to what your potential customers are searching for on Google. With a good strategy, you can then create a detailed plan of action to achieve your goals. Once you have performed adequate and thorough research, only then will you be able to craft a viable SEO strategy. And this is where keyword research happens. You need to ensure that the SEO keywords used in your content matches with your brand, product, or service to the keywords that your customer use. Why is keyword research important?įinding high-volume search terms itself is not enough. For example, “ search terms” is a keyword, as is “ best keyword search tool“. The keywords, or search terms, often become a guide for the direction of your content and marketing strategy.Ī keyword can consist of a single word but more often than not it’s made out of several words. Keyword research is defined as the activity of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting. A thorough keyword research will be the foundation of your SEO strategy and content development. But it’s incredibly important to do it well. It’s usually a pretty time-consuming task and involves a lot of effort to pour through details, numbers, and comparing long lists of keywords.
And that is, in summary, what keyword research is all about. The SEO keywords will inform the direction of your content, ensuring that the content produced will be relevant and easily searchable on Google. Keyword research is the first and most important part of your SEO strategy.īefore you start writing content for your website, you will need to identify suitable high-volume search terms.